About Us
Sudathi is an Indian ethnic fashion destination built around fresh fashion, wide choice, strong value, and a fast-evolving shopping experience.
Established in September 2023, Sudathi began with a clear vision: to understand how today’s women discover, choose, and shop for fashion, and create an experience around those changing needs.
From everyday styles to occasion wear, our focus is on bringing customers a constantly evolving selection of sarees and ethnic wear that feels current, relevant, and easy to shop.
Today, Sudathi serves customers across India through its website, mobile app, and leading quick-commerce platforms.
Our Story
Coming from one of India’s largest textile ecosystems gave founders Darshan and Viren Lathiya a deep understanding of ethnic fashion and the changing expectations of Indian shoppers.
Sudathi was created with a modern approach to fashion, built around faster newness, greater variety, better customer understanding, and a digital shopping experience designed for today.
Since its launch, Sudathi has grown rapidly by staying closely connected to what customers are wearing, searching for, discovering, and buying across India.
Fashion at the Heart of Sudathi
Fashion is at the centre of everything we do.
Our collections are shaped by changing trends, occasions, colours, fabrics, customer preferences, and the many ways ethnic wear is worn across India.
We continuously refresh our assortment so customers have something new to discover every time they visit Sudathi.
One of the strongest examples of this approach is Saree Saturday, where we introduce more than 100 new sarees every Saturday.
This focus on constant newness allows us to respond faster to changing preferences while offering a wider and more relevant selection throughout the year.
Fashion for Every Occasion
Ethnic fashion is no longer limited to weddings and festivals.
Today, it is worn to work, celebrations, family gatherings, parties, everyday outings, and countless moments in between.
Sudathi brings together styles across daily wear, office wear, festive wear, wedding wear, party wear, ready-to-wear sarees, kurtas, blouses, and more.
Our aim is to create a destination where customers can find something suited to different occasions, preferences, and wardrobes.
The Meaning of Sudathi
The name Sudathi comes from Sanskrit and means “a virtuous and beautiful woman.”
It reflects the women at the heart of everything we do.
Women with different styles, personalities, preferences, and ways of expressing themselves through fashion.
There is no single definition of the Sudathi woman, and that is exactly how we see fashion too.
Shark Tank India
Sudathi appeared on Shark Tank India Season 4, where our founders presented the brand, its growth, and the opportunity they saw in the future of ethnic fashion.
Sudathi secured a ₹1 crore deal with Anupam Mittal, Peyush Bansal, and Aman Gupta.
The three-Shark deal became an important milestone in our journey and strengthened our ambition to build Sudathi into one of India’s leading names in ethnic fashion.
Our Philosophy
Fashion that feels current
Collections that evolve with changing styles and preferences.
Constant newness
Fresh options introduced regularly throughout the year.
Wide choice
Fashion for different occasions, tastes, fabrics, colours, and styles.
Strong value
Products that bring together fashion, quality, and sensible pricing.
Customer-first shopping
A convenient experience across our website, app, and emerging shopping channels.
Our Vision
Our vision is to make Sudathi one of India’s most preferred destinations for ethnic fashion.
We want customers to come to Sudathi not only when they need an outfit, but also when they want to discover what is new, what is changing, and what they want to wear next.
As we continue to grow, we will expand our collections, categories, shopping experiences, and reach while keeping fashion and the customer at the centre of everything we do.